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2020 Holiday Catalog Resources
This year's Holiday Catalog features custom art by Nat Enough illustrator Maria Scrivan! The headline of the catalog reads, "Give the Gift of Books." The tagline reads,
"In store, online, curbside and right at your door, your local independent bookstore delivers holiday joy everywhere."
To download the cover, click your preferred file type below:
Although our title list is still being finalized, we do have an Edelweiss collection (click here) and an excel grid (click here) for your use. Three titles on the excel grid do not appear in Edelweiss (highlighted in yellow). We will update the membership as soon as this list is truly final.
The Holiday Catalog does not ship automatically. You must order your catalogs. NEIBA members are eligible to receive up to 12,500 catalogs free of charge (excluding direct mail or imprinting costs). The minimum order is 500.
The order form for the Holiday Catalog is now closed. Thank you for ordering!
Please note: The Holiday Catalog consortium previously stated payments were due by August 21. Since invoices have not yet been generated, this date is no longer valid. Once invoices are sent, payment is due within 30 days.
Direct Mail Options
This Holiday Catalog includes new direct mail options. You will still have the ability to ship catalogs to your store and to newspapers for insertion. If you also choose direct mail, the post office will deliver the Holiday Catalog to your store’s existing mailing list or to households in the zip codes of your choosing. Both direct mail options cost only 20¢ in postage per catalog. Additional information can be found in our bookstore packet (click here) and the video recording from our Direct Mail webinar on July 23 (click here).
When imprinting, you can display your store’s logo, website, a discount coupon, or whatever you’d like to fit in the space! Pictured on the right is last year's back cover — the white box at the top is the imprinting space.
At a time when marketing feels like something none of us have the bandwidth for, sending an imprinted Holiday Catalog via direct mail is low stress, but high impact. It puts your bookstore’s brand in front of the loyal customer base you’ve cultivated while also reaching households who haven’t yet shopped with you. Whether this year’s holiday shopping happens in-person or online, imprinted Holiday Catalogs direct customers to your bookstore.
Please note: Stores that ordered imprinted catalogs will receive additional details and a proof of their design by mid-September.
Display & Newspaper Insertion Rebates
NEIBA will continue our policy of reimbursing your newspaper insertion (or, this year, direct mail costs!) up to $300/store. Due to COVID-19-related uncertainty about in-person shopping this holiday season, we will not be offering a rebate for in-store displays.
E-mail Suzanne Shoger (SuzanneShoger@gmail.com).