Orders for the 2024 Holiday Catalog have closed. See below for information on this program!

For New England independent bookstores, NEIBA's Holiday Catalog is both a beloved tradition and an essential marketing tool. The Holiday Catalog is a full-color print and digital catalog produced every holiday season for NEIBA member bookstores. With nearly 120 book titles across genres from over 97 publishers/imprints (as of 2023), the Holiday Catalog is a one-stop-shop for readers looking to gift a book to everyone on their holiday lists!

Back This Year: Shelf Awareness E-mails!

As with our Summer Reading Campaign, this year's Holiday Catalog includes branded e-mails for participating stores. Built with Shelf Awareness's incredible tech, these turnkey e-mails will showcase your logo, send from your bookstore's e-mail address, and link to your bookstore's eCommerce platform. These 5 e-mails will send from October to mid-December to engage both early and last-minute holiday shoppers.

You will receive your link to sign-up for these e-mails after you complete your 2024 Holiday Catalog order. You must order the Holiday Catalog in order to participate.

Imprinting the Holiday Catalog

When you imprint the Holiday Catalog, you can display your store’s logo, website, a coupon —whatever you’d like for just $150! A mock-up of the imprint spaces on the front and back covers appear on the left (at the bottom of the covers). If you do not have the ability to design your own materials, Ingram can assist. Their design fee is $75 per catalog order. Bookstores that order imprinted catalogs will receive proofs directly from Ingram in September.

Shipping, Direct & Saturation Mail

In addition to the copies you'll receive at your store, you can also choose to ship copies of the Holiday Catalog to newspapers for insertion (without shipping fees). NEIBA will ship to newspapers of your choice, but please note that stores are entirely responsible for contacting their newspaper partners to coordinate newspaper insertion.

NEIBA also offers Direct and Saturation Mail options: for only 22¢ per catalog, the USPS will deliver copies of the Holiday Catalog to your store’s existing mailing list (direct mail) or to households in the zip codes of your choosing (saturation mail). To learn how to select your saturation mail routes, click here to access the route mapping tooland then click here and watch our instructional video.

Placing Your Order

The Holiday Catalog does not ship automatically. You must order your catalogs through the form below. NEIBA members are eligible to receive up to 12,500 catalogs free of charge (excluding direct mail or imprinting costs). The minimum order is one carton (500 catalogs). Additional cartons can be purchased for $55.

Remember! The Holiday Catalog is a NEIBA member benefit. If you have not renewed your membership for the 2024-2025 year, please do so soon.

To order copies of the 2024 Holiday Catalog, click here!

All Holiday Catalog orders are due Friday, August 16, 2024.