The 2026 Holiday Catalog

Catalog Campaign

Bookstores order print copies of the catalog free of charge (and can imprint with their own branding for a small fee). They can then insert catalogs in local newspapers, mail them to their customer list, have them delivered to households in nearby zip codes via USPS, or distribute them in-store. Stores stock up on titles advertised in the Holiday Catalog and create displays, which are featured on social media (totaling over 300,000 impressions on Instagram alone!).

More than 100 NEIBA bookstores participated in 2025's campaign—close to half of our member stores—distributing nearly 700,000 print catalogs throughout the region! An average of 20% of Holiday Catalog titles appear on the NEIBA bestseller list during the holidays. View the 2025 NEIBA Holiday Catalog here.

Click Here to Reserve Your Space in the Holiday Catalog

2026 Holiday Catalog Rates

A note about the NEIBA Holiday Catalog as you consider adding this opportunity to your title's budget: this is a marketing tool for NEIBA members that not only furthers store brand reach in their communities and drives billing, but it's also consumer-facing marketing. We print nearly 700,000 copies and incentivize stores to make holiday catalog displays. Booking the NEIBA Holiday Catalog for your title helps stores, helps NEIBA continue to provide education and events for our members, and guarantees discoverability for your titles.