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Promotions & Sponsorship

We welcome every idea and budget! If you have an idea for sponsorship or promotion that isn't listed below, please e-mail Beth@NEBA.org.

Author appearances are determined by the NEIBA board and select committees. For more information on how to submit an author for a NEIBA event, visit our Events page.

For more information on advertising opportunities, visit the Year-Round Advertising, Fall Conference Advertising, and Holiday Catalog Advertising pages of our website. 

Due to COVID-19, NEIBA programming will be virtual for the foreseeable future. Until we can meet again in person, some opportunities may be amended.


All About the Books

NEIBA hosts four All About the Books events a year — one in January, April, June, and August. These events draw an average of 115 attendees, mostly booksellers, who travel from across the region to see 10 authors/illustrators speak about their books, which are to be released in the coming months. The afternoons of our January and June All About the Books events are devoted to NEIBA-organized education.

Coffee Break • $150 • January, April, June & August (1 per event)
After lunch, but prior to our afternoon of education, NEIBA provides coffee and tea. This service will be available to attendees throughout the afternoon — a necessary (and much-appreciated) pick-me-up! Your sponsorship of this moment will include two 8.5” x11” full-color signs on the coffee table to thank you for your sponsorship.

Education • $300 - 500 • January & June (1 per event)
Sponsoring an education session at an All About the Books event empowers NEIBA booksellers. These funds will allow us to hire top-tier talent to teach our membership, cover A/V costs at our meeting space, purchase materials for interactive workshops, and more. Your sponsorship of this moment will include your business’s name printed in our event program and in all online materials/event advertising.

NEIBA Retreats

NEIBA hosts two retreats a year, both in March — a summit for buyers (held in conjunction with NAIBA) and a retreat for owners (NEIBA members only). Each event draws an average of 40 attendees who gather to socialize with their peers, learn from our publishing partners, and brainstorm new ideas to implement at their stores.

Buyers’ Retreat Meal • $1,600 • March (4 per event)
Attendees at the Buyers’ Summit pay for their own hotel rooms, but meals are free. There are four meals available for sponsorship at the Buyers’ Summit: lunch and dinner on the first day, followed by breakfast and lunch on the second. The cost of these meals varies by the time of day. At a sponsored meal, publishers have the opportunity to introduce an author, workshop titles, or lead conversations about the health and future of our industry. In addition to receiving buyers’ undivided attention at the meal of your choice, your sponsorship of this moment will include your business’s name in all online materials/event advertising.

Owners’ Retreat Meal • $1,000 - $2,500 • March (4 per event)
Attendees at the Owners’ Retreat pay for their own hotel rooms, but meals are free. There are four meals available for sponsorship at the Owners’ Retreat: lunch and dinner on the first day, followed by breakfast and lunch on the second. The cost of these meals varies by the time of day. At a sponsored meal, publishers have the opportunity to introduce an author, workshop titles, or lead conversations about the health and future of our industry. In addition to receiving buyers’ undivided attention at the meal of your choice, your sponsorship of this moment will include your business’s name in all online materials/event advertising.

NEIBA Spring Forum

In 2020, NEIBA expanded its April All About the Books into the Spring Forum — a two day event full of author presentations, education, and community-building.

Spring Forum Scholarship • $300 • April (Unlimited)
Sponsor a bookseller’s attendance at NEIBA’s Spring Forum with a $300 scholarship! These funds will cover a night at the hotel, tickets to all events, and allow for a travel budget. Your sponsorship of a scholarship will include your business’s name in all online materials/event advertising. If you would like to offer a swag bag with books to your scholarship’s recipient, we will see that it’s received.

Education • $1,500 • April (2-3 per event)
Sponsoring an education session at the Spring Forum empowers NEIBA booksellers. These funds will allow us to hire top-tier talent to teach our membership, cover A/V costs at our meeting space, purchase materials for interactive workshops, and more. Your sponsorship of this moment will include your business’s name printed in our event program and in all online materials/event advertising.

Breakfast (Continental or Buffet) • $500 - 750 • April (1 per event)
Start booksellers’ day off right by sponsoring their first meal of the day: with either a continental breakfast or hot breakfast buffet. The cost of this opportunity varies by what’s offered. Your sponsorship of this meal will include two 8.5” x11” full-color signs on the bar to thank you for your sponsorship, as well as your business’s name in all our online materials/event advertising. If you would like to offer a grab-and-go table for a swag bag or a book, we will work with you to arrange it.

Author Luncheon • $750 • April (1 per event)
We’ve built a break into our booksellers’ day by holding an author luncheon between education sessions and roundtables. You pitch us an author with New England appeal and we provide you with a captive audience. Finished copies or ARCs should be made available to attendees. Your sponsorship of this meal will include a 24”x36” black and white easel outside the dining area to thank you for your sponsorship, as well as your business’s name in all our online materials/event advertising.

Evening Reception • $1,000 - $3,000 • April (1 per event)
The Evening Reception bridges days one and two of the Spring Forum; All About the Books attendees can wind down from their day while those who’ve just arrived can kick it up in anticipation for the next. This is an event of your own design. It can showcase a title/author, an imprint, or a publisher. Authors can attend to meet and mingle with booksellers, but it is not required. Your sponsorship of this event will cover food, beverages (alcoholic and otherwise), decorations, and A/V needs. It will also include a 24”x36” black and white easel at the event to thank you for your sponsorship as well as your business’s name in all online materials/event advertising.

Badge Holders • $200 (or source your own) • April (1 per event)
NEIBA’s current badge system includes single-use plastic holders. While we attempt to retrieve as many as we can for recycling, too many are kept or thrown away. Help us reduce our environmental footprint by offering reusable badge holders, branded with your business’s name and logo. Last year’s were a huge hit among booksellers!

Tote Bags • $200 (or source your own) • April (2-3 per event)
Every event attendee needs a bag, whether it’s to haul educational materials, books, water bottles — or all three! Providing a custom tote gives your business’s brand visibility, both at this event and anywhere else it travels to.

Folders & Notebooks • $300 - $600 (or source your own) • April (2-3 per event)
NEIBA strives to provide tangible resources for booksellers to take back to their stores. Providing branded folders and/or notebooks helps booksellers stay organized throughout education sessions and puts your business front-and-center.

Water Bottles • $300 (or source your own) • April (1 per event)
Every event attendee needs to stay hydrated, but not everyone wants to use disposable cups at water coolers. Providing custom water bottles is an eco-friendly solution that gives your business’s brand visibility, both at this event and anywhere else it travels to.

NECBA Meetings

The New England Children’s Bookselling Advisory Council (NECBA) is a passionate, progressive group of booksellers who are dedicated to making children’s literature accessible to all. NEIBA hosts two NECBA meetings a year, one in May and another in August. The May meeting precedes an afternoon education session. The August meeting takes place in the afternoon of the August All About the Books event.

Coffee Break • $150 • May & August (1 per event)
After lunch, but prior to our afternoon of education, NEIBA provides coffee and tea. This service will be available to attendees throughout the afternoon — a necessary (and much-appreciated) pick-me-up! Your sponsorship of this moment will include two 8.5” x11” full-color signs on the coffee table to thank you for your sponsorship.

Education • $500 • May (1 per event)
Sponsoring an education session at a NECBA meeting empowers NEIBA booksellers. These funds will allow us to hire top-tier talent to teach our membership, cover A/V costs at our meeting space, purchase materials for interactive workshops, and more. Your sponsorship of this moment will include your business’s name printed in our event program, and in all online materials/event advertising.

 

Fall Conference

The Fall Conference is NEIBA’s largest event. Held annually at the Rhode Island Convention Center, it attracts 600+ booksellers from the six states of New England, as well as parts of New York, and 50+ exhibitors from coast to coast. Attendees travel from across the region to meet authors, collaborate with publishing partners, seek out new vendors, attend education sessions, and socialize with their peers.

Coffee Break • $300 • September (Multiple, please inquire)
After the keynote, but prior to our afternoon education, NEIBA provides coffee and tea. This service will be available to attendees throughout the afternoon — a necessary (and much-appreciated) pick-me-up! Your sponsorship of this moment will include two 8.5” x11” full-color signs on the coffee table to thank you for your sponsorship.

Education • $500 • September (Multiple, please inquire)
Sponsoring an education session at the Fall Conference meeting empowers NEIBA booksellers. These funds will allow us to hire top-tier talent to teach our membership, cover A/V costs at our meeting space, purchase materials for interactive workshops, and more. Your sponsorship of this moment will include your business’s name printed in our event program and in all online materials/event advertising.

Fall Conference Scholarship • $500 • September (Unlimited)
Sponsor a bookseller’s attendance at NEIBA’s Fall Conference with a $500 scholarship! These funds will cover two nights at the hotel, tickets to all events, and allow for a travel budget. Your sponsorship of a scholarship will include your business’s name in all online materials/event advertising. If you would like to offer a swag bag with books to your scholarship’s recipient, we will see that it’s received.

Awards Banquet Cocktail Reception • $1,500 • September (1 per event)
Prior to the Awards Banquet, attendees are encouraged to gather in a bar adjacent to the ballroom of the Graduate Hotel in Providence. Your sponsorship of this moment will cover one drink per Awards Banquet attendee. It will also include a 24”x36” black and white easel at the event to thank you for your sponsorship, your business’s name in our event’s printed program, and in all online materials/event advertising.

Awards Banquet • $3,000 • September (1 per event)
The Awards Banquet is the jewel of the Fall Conference’s crown. At last year’s event, 220 booksellers, authors, and publishing professionals gathered at the Graduate Hotel in Providence to honor winners of the New England Book Awards, the Independent Spirit Award, and the Saul Gilman Award. As the last evening event of the Fall Conference, it’s a celebratory send-off for many of our attendees. Your sponsorship of this banquet will help cover food, beverage, and A/V needs. It will also include a 24”x36” black and white easel at the event to thank you for your sponsorship, as well as a verbal thank you from our emcee at the start. Your business’s name will also be included in our event’s printed program and all online materials/event advertising.

Awards Banquet After Party • Cost Negotiable • September (1 per event)
Want to plan an Awards Banquet after party? There are several places throughout Providence, including on-site at the Graduate Hotel, available for late-night fun. Popular suggestions include trivia, team games/relays, music performances, and PJ pizza parties. The possibilities are endless and costs vary by event. Your sponsorship of this moment include a 24”x36” black and white easel at the event (venue permitting) to thank you for your sponsorship, as well as you business’s name in our event’s printed program and in all online materials/event advertising.

Binc Heads or Tails Prize • $500 • September (1 per event)

The Binc Heads or Tails Game is a fun Fall Conference tradition that benefits booksellers. To play, attendees purchase festive blinking buttons from Binc-appointed volunteers on the exhibit floor. These proceeds are donated directly to Binc. Each button purchased earns players a chance to win the game, which is held in the pre-functions pace of the Rhode Island Convention Center at the end of the exhibit day. The winner receives $500, which is provided by a publisher. Your sponsorship of this prize will include your business’s name printed in our event program, in all online materials/event advertising, and a tagged social media post featuring the winner.

NECBA Bookmarks • $500 (or source your own) • September (1 per event)
Each year, a committee of NECBA members curates an annual list of diverse and inclusive children’s book titles that they feel best represent the concept of Windows & Mirrors (best articulated by Dr. Rudine Sims Bishop). After selecting titles submitted by publishers and booksellers, NECBA presents the final Windows & Mirrors list at the annual NEIBA Fall Conference. To celebrate the release of this list, NEIBA and NECBA are seeking sponsorship for Windows & Mirrors bookmarks so that NEIBA-member stores can promote the program in-store throughout the year. Your sponsorship of these materials will include your business’s name printed in our event program and on the NECBA/Windows & Mirrors pages of the NEIBA website.

Folders & Notebooks • $500 - $1,000 (or source your own) • September (1 per event)
NEIBA strives to provide tangible resources for booksellers to take back to their stores. Providing branded folders and/or notebooks helps booksellers stay organized throughout education sessions and puts your business front-and-center.

Tote Bags • $1,000 (or source your own) • April (2-3 per event)

Every event attendee needs a bag, whether it’s to haul educational materials, books, water bottles — or all three! Providing a custom tote gives your business’s brand visibility, both at this event and anywhere else it travels to.

Badge Holders • $1,250 (or source your own) • September (1 per event)
NEIBA’s current badge system includes single-use plastic holders. While we attempt to retrieve as many as we can for recycling, too many are kept or thrown away. Help us reduce our environmental footprint by offering reusable badge holders, branded with your business’s name and logo. Last year’s were a huge hit among booksellers!

Water Bottles • $1,500 (or source your own) • April (1 per event)
Every event attendee needs to stay hydrated, but not everyone wants to use disposable cups at water coolers. Providing custom water bottles is an eco-friendly solution that gives your business’s brand visibility, both at this event and anywhere else it travels to.