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The 2024 Summer Reading Catalog

Announcing the 2024 Summer Reading Catalog

This year, NEIBA is expanding its Summer Reading Campaign into a full-color print and digital Summer Reading Catalog! This 8-page, full-color, flippable catalog (roughly 4-3/8" x 5-3/4") will feature titles spanning all genres and age groups. As with our Holiday Catalog, NEIBA member bookstores will have the option to imprint the Summer Reading Catalog with their business's logo. Catalogs will ship to stores in mid-May to coincide with our consumer e-mail campaign with Shelf Awareness. 

Orders for this catalog open on Feb. 16 and close on March 15. Place your Summer Reading Catalog orders here.

Please Note: The screenshots above are from our 2022 campaign.

Like last year, Shelf Awareness will produce two e-mails (to be sent leading up to Memorial Day and July 4th) for NEIBA member bookstores and their customers. Both e-mails (above, left) will link to a landing page that will act as a shoppable digital catalog (above, right). All digital components (the e-mails and the landing page) will be branded for each bookstore and include a customizable space for recommendations.

 

Customize Your Print Catalog

NEIBA members may order up to 10,000 catalogs for free. Each additional order of 500 catalogs will cost $55 per carton.

Imprinting the back cover
If you would like to imprint the back cover with your bookstore's branding, the imprinting fee is $150.

Back cover imprinting should be a 4x5 image file with a transparent background. Common design elements include your bookstore's name, logo, address, phone number, website, tagline, and any special offer (i.e. "Show this catalog for 15% off featured titles!").

Design services are also offered for $75. Please email Evelyn@NEBA.org the above information (and anything else you would like featured in the design) to request this service. Cover requests must be made by March 15, 2024.

Newspaper Insertion

NEIBA facilitates local newspaper insertion for participating bookstores! If you would like to participate — have imprinted catalogs sent to your local newspaper — there is an option to request this service on the order form.   

 

Customize Your Digital Campaign

What's more, participating bookstores will have the option to select up to four additional titles that will be featured under a "Bookseller Favorites" header! Once you've registered with Shelf Awareness (the link appears on the "Thank You" page after you place your card order), you'll be granted access to a portal that will allow you to include these titles. "Bookseller Favorites" will appear in both of your e-mails and on your landing page.


Rebate for In-Store Displays

To support our participating stores, NEIBA offers a $50 rebate for in-store displays. Create a display that features these titles, snap a photo, and tag @NEIBAbooks or e-mail your pictures to Evelyn@NEBA.org by July 15 to receive payment. Rebates will be processed after the deadline, in mid-to-late July.


Place your Summer Reading Catalogs orders here!